I work with brands, creators, and communities to shape narratives that resonate; strategically, creatively, and culturally.

With roots in fashion and over a decade of experience across brand development, production, and communications, I operate at the intersection of creativity and commerce crafting ideas that connect and convert.

I help bridge brand building with commercial growth, ensuring creative work drives both cultural relevance and tangible business results.

I’ve led creative departments and managed talented teams across the Nordics and Europe, delivering brand strategy and large scale productions spanning fashion, lifestyle, and media. From runway shows to digital campaigns and commercial partnerships, I bring ideas to life through insight-led execution and cross-functional collaboration.

Most recently, I led the launch of Acast in the Danish market building a strong local presence and growing the platform to over 41 million listens in 2024.