#MyFactor – What’s Your Factor?

We all have something that sets us apart; a smile, a spark, a story. #MyFactor was created to celebrate individuality and flip the script on traditional beauty advertising. Instead of chasing perfection, we spotlighted personality.

As the creative lead and producer, I developed the #MyFactor campaign concept for Max Factor. A bold move to modernize the brand and connect with a new generation. I led the production of the campaign film and managed a cross-functional team handling press activations, talent Q&As, and influencer seeding across Scandinavian markets.

Through a targeted influencer strategy, we activated over 100 carefully selected creators on Instagram, each sharing their personal “factor” with the hashtag #MyFactor. The result? Strong organic reach, high engagement, and a message that resonated.

The campaign’s success led to My Factor being adopted as part of Max Factor’s global brand platform.