In Spring 2023, TV 2 approached me for a partnership that included hosting, podcast distribution, growth strategy, and ongoing consultancy. The launch featured three formats: Korrespondenterne, Dato, and Skyggesiden. I developed a release structure, provided concept development insights based on data analysis from international formats, and handled both internal and external promotion strategies.

Within the first year, three new formats were developed, one of which was discontinued based on data analysis. Listener numbers reached 900,000 monthly listens. Through platform pitching, trailer ads within the network, and strategic trailer swaps, TV 2’s formats became some of the most listened-to in Acast’s portfolio.